Brand Message
Brand Statement
Corporate Symbol mark
This is JSOL's corporate symbol mark, "Promise Ring".
We put the meaning of building trust with customers in this ring.
Our Brand World
Color Gradient
The color gradation from a dark blue evoking the pre-dawn sky to the red of dawn expresses the expanding hope for tomorrow, in how JSOL seeks to create the future for its customers, helping to enhance business, life, society, and the years to come. The light trails that trace freewheeling arcs across the gradation represent JSOL’s individual employees, who express their own personalities as they move with dynamism, speed, and agility through a dawn replete with expectation, embodying JSOL’s commitment to continually strive toward the capacity to take swift, forward-thinking action.
Key visual
This visual image expresses our corporate purpose of anticipating change to create a stronger future. We will tackle any barrier that stands before us with determination; we will ensure that we climb all the way to the top by fully understanding the true nature of each challenge, employing flexible thinking unfettered by existing paradigms and an ability to act with speed to deal with each one in steady succession. Once we reach the top, we will be met by an expansive vista comprising the dawn sky with its promise of hope, along with the future that we are now about to create.